540-263-2343
Examples How it works Pricing
Manassas · Nokesville · Bristow · 20112

Be the only plumber, dentist, or landscaper on a local postcard.
9,803 homeowners will pull it from their mailbox.

Sample Old Town Postcard Co. mailer with multiple advertiser slots

A shared 9×12 postcard mailed by USPS to every door in zip 20112. One business per category. From $499 per mailing or $449/month, covers your slot, custom ad design, and a free dynamic QR code so you can track every scan.

See example postcards
One business per category Mailed direct via USPS EDDM Sent out once a month or when all slots fill
USPS Every Door Direct Mail
Mailed locally · Manassas / Nokesville / Bristow
One business per category · No competitors
Free dynamic QR code per ad
How it works

From “let’s do it” to mailbox in about 3 weeks.

You don't need to design anything, source a printer, or talk to USPS. Send your logo and pick an offer, we handle the rest.

1

Reserve your category

Email us with your business and the category you want. If it's open, you're in. We won't put a competitor next to you.

2

Send logo + pick an offer

We design your ad, free. We'll suggest 1–2 strong offers from a swipe file (e.g. "$49 HVAC tune-up") so people actually call.

3

Approve & we print

You get a proof in 3 business days. Approve it, we print on 14pt UV-gloss card stock, the kind that doesn't bend in the mail.

4

Card hits 9,803 mailboxes

USPS delivers to every door on the routes we picked. Two weeks later we email you a scan report on your QR code.

See for yourself

Example postcards.

Real photos of finished 9×12 postcards mailed in other markets. Yours will use this same proven format with Manassas-area businesses.

Example postcard front

Each business gets a 3×4 inch slot with their logo, offer, and a QR code. The card prints in full color on both sides on 14pt UV-gloss stock.

Sample 9x12 postcard front showing 8 local-business ad slots

Photo: 9×12 postcard, January 2025 mailing

We provide free ad design

Send us your logo and we design your slot for you. Each ad includes your headline offer, phone number, website, and a unique tracking QR code that we monitor for you.

Sample ad design for one of the postcard slots

Sample ad design

Real printed cards from the 9×12 Method network

Old Town Postcard Co. uses the same proven 9×12 format as partner mailings in other markets. Photos below show finished cards from a New England operator. Yours will look just like this with Manassas-area businesses.

Stacks coming off the press

Thousands of finished 9×12 postcards bundled to USPS specs, ready for the post office.

Stacks of printed 9x12 postcards bundled for USPS delivery

Photo: 9×12 Method partner mailing

A Finished Example

Real ads for plumbing, furniture, distillery, and dog training.

Real printed 9x12 postcard front showing 8 ad slots

Photo: 9×12 Method partner card (Portsmouth Spotlight, NH)

Network of mailings

The 9×12 postcard format is run by independent operators in dozens of cities across the country, with the same printer, the same USPS Every Door Direct Mail program, and the same one-business-per-category rule. Old Town Postcard Co. brings that proven system to the Manassas, Nokesville, and Bristow community.

Multiple printed 9x12 cards from different operators in the network

Photo: 9×12 Method partner mailings (multiple cities)

What's included

One flat price covers everything.

No hidden design fees, no per-mailing surcharges. Pay per mailing or subscribe monthly to lock your slot on every send.

9,803 mailboxes

Every door in zip 20112, Manassas, Nokesville, and Bristow, via USPS EDDM. Median household income $127k–$200k.

Custom ad design

We design your slot using your logo. Two free revisions. We'll suggest a strong offer if you don't have one yet.

Tracking QR code

Every ad includes a free dynamic QR code. We send you a scan report 2 weeks after the card lands.

Category exclusivity

You're the only [your category] on the card. We won't put a direct competitor next to you. First come, first served.

14pt UV-gloss stock

Thicker than a business card. Doesn't bend in the mail. Color on both sides. Stands out in the bill pile.

Hyper-local

Only Manassas, Nokesville, and Bristow. We don't waste your money mailing to people who can't drive to your shop.

Pricing

Two slot sizes. Two ways to pay. Same exclusivity.

Sixteen total slots per card. One business per category. Subscribe monthly to lock your spot on every mailing, or pay per mailing as you go.

Single slot

Standard 3×4 inch ad on the 9×12 postcard

  • 3×4 inch ad on a 9×12 inch postcard
  • Mailed via USPS to all 9,803 homes in zip 20112
  • Custom ad design + 2 free revisions
  • Free dynamic QR code with scan tracking
  • One business per category, no competitors
  • 14pt UV-gloss card stock, full color both sides
Per mailing
$499
5¢ per home reached, One-time
Pay & Reserve, $499
Recurring monthly Save $50/mo
$449/mo
Locks your slot on every mailing
Subscribe Single, $449/mo

Double slot

2× the visibility, prime placement on the card

  • Twice the standard slot size, top-half placement
  • Mailed via USPS to all 9,803 homes in zip 20112
  • Custom ad design + 2 free revisions
  • Free dynamic QR code with scan tracking
  • One business per category, no competitors
  • Best slot for premium services (HVAC, roofing, real estate)
Per mailing
$849
8.5¢ per home reached, One-time
Reserve Double, $849
Recurring monthly Save $50/mo
$799/mo
Locks your premium slot every mailing
Subscribe Double, $799/mo
16 total slots per mailing 1 business per category ~9,803 homes per send
Common questions

Things people ask before they book.

What kind of ROI can I expect?
We sell exposure, not guaranteed leads. We can't promise a specific ROI, too much depends on your offer and how you handle calls. What we can promise is reach (9,803 homes) and tracking (scan reports on your QR code) so you can measure for yourself. Strong offers, like the Lehi Bakery's "free cookie, no purchase necessary", typically generate same-day walk-ins. Weak offers, "10% off", typically don't.
When does the next postcard go out?
We mail when the card is full or when the deadline hits, whichever comes first. Email us at kylevcrum@gmail.com for the current mailing's exact send date.
What if I don't have a logo or an offer ready?
We'll work with you. We have a swipe file of strong offers by industry, for example, plumber offers like "$29 sewer camera inspection (regularly $79)" or HVAC offers like "$49 duct-cleaning with any AC service." If you don't have a logo, send us your business name and we'll design something simple that works.
Who actually mails these?
USPS, via the Every Door Direct Mail (EDDM) program. We bundle the cards according to USPS specs and drop them off at the post office. You can verify the program at eddm.usps.com.
Why only 16 slots?
Two reasons. First, more than 16 ads on a 9×12 card looks cluttered and reduces engagement for everyone. Second, if we sold the same category twice, neither business would get the value of being "the only [category]" the homeowner sees. Scarcity protects your investment.
What's the difference between per-mailing and monthly?
Per-mailing is one card, one payment. Monthly is a recurring subscription that automatically locks your slot on every future mailing, and saves you $50/month vs. paying per mailing. Most repeat advertisers find that the same homeowners need to see them 2-3 times before calling, so monthly tends to outperform single shots.
Can I cancel after I sign up?
Monthly subscriptions: cancel anytime before the next mailing's design starts. Per-mailing reservations: full refund before design starts; small fee if you cancel after we've started designing; no refund once printed.
Is Old Town Postcard Co. a real business?
Yes. It's a Virginia-based small business operated by Kyle out of the Manassas / Nokesville / Bristow area. You can reach Kyle directly via the or by phone at 540-263-2343 with any questions before you commit.
About

Who runs this.

Kyle, owner of Old Town Postcard Co.

Kyle

Owner, Old Town Postcard Co.
Manassas, Virginia · Serving 20112

Old Town Postcard Co. is a small, locally-operated business helping Manassas-area service providers get in front of homeowners who actually live nearby. Direct mail isn't fancy, but mailboxes still get checked, and a well-designed 9×12 card sticks around on the kitchen counter.

If you have questions before you reserve a slot, send a note via the or call/text 540-263-2343. I read everything and reply within a business day.

Ready to get your business on the card?

Email us with your business name, the category you'd like, and your phone number. If the slot is open, you're in. If not, we'll add you to the waitlist for the next mailing.

Reserve a slot

Send a quick note and Kyle will reply within a business day. Or call/text 540-263-2343.