Manassas · Nokesville · Bristow · 20112

Be the only plumber, dentist, or landscaper on the postcard 9,803 local homeowners pull from their mailbox.

A shared 9×12 postcard mailed by USPS to every door in zip 20112. One business per category. From $499 per mailing or $449/month — covers your slot, custom ad design, and a free dynamic QR code so you can track every scan.

Reserve my category → See example postcards

One business per category Mailed direct via USPS EDDM Reports back in 2 weeks

How it works

From "let's do it" to mailbox in about 3 weeks.

You don't need to design anything, source a printer, or talk to USPS. Send your logo and pick an offer — we handle the rest.

Reserve your category

Email us with your business and the category you want. If it's open, you're in. We won't put a competitor next to you.

Send logo + pick an offer

We design your ad — free. We'll suggest 1–2 strong offers from a swipe file (e.g. "$49 HVAC tune-up") so people actually call.

Approve & we print

You get a proof in 3 business days. Approve it, we print on 14pt UV-gloss card stock — the kind that doesn't bend in the mail.

Card hits 9,803 mailboxes

USPS delivers to every door on the routes we picked. Two weeks later we email you a scan report on your QR code.

See for yourself

Example postcards.

Below are two mockups of what the front of the card can look like. Real photos of printed cards will replace these as soon as the first run lands.

The 16-slot front (SVG mockup)

Each business gets a 3×4 inch slot with their logo, offer, and a QR code. The card prints in full color on both sides, 14pt UV-gloss.

What your ad looks like up close

Each slot includes your logo, headline offer, phone number, website, and a unique tracking QR code that we monitor for you.

Real printed cards from the 9x12 Method network

Old Town Postcard Co. uses the same proven 9×12 format as partner mailings in other markets. Photos below show finished cards from a New England operator — yours will look just like this with Manassas-area businesses.

Stacks coming off the press

Thousands of finished 9×12 postcards bundled to USPS specs, ready for the post office.

Stacks of printed 9x12 postcards bundled for USPS delivery

Photo: 9x12 Method partner mailing

A finished card, top half

Real ads for plumbing, furniture, distillery, and dog training — same layout your card will use.

Real printed 9x12 postcard front showing 8 ad slots

Photo: 9x12 Method partner card (Portsmouth Spotlight, NH)

The full card front

Bottom half of the same card with 8 more local businesses + USPS-compliant mailing block.

Real printed 9x12 postcard front bottom half showing 8 more ad slots

Photo: 9x12 Method partner card

Network of mailings

Multiple operator cards side-by-side. Old Town Postcard Co. is the Manassas / Nokesville / Bristow card in this network.

Multiple printed 9x12 cards from different operators in the network

Photo: 9x12 Method partner mailings (multiple cities)

What's included

One flat price covers everything except the coffee.

No hidden design fees, no per-mailing surcharges. Pay per mailing or subscribe monthly to lock your slot on every send.

9,803 mailboxes

Every door in zip 20112 — Manassas, Nokesville, and Bristow — via USPS EDDM. Median household income $127k–$200k.

Custom ad design

We design your slot using your logo. Two free revisions. We'll suggest a strong offer if you don't have one yet.

Tracking QR code

Every ad includes a free dynamic QR code. We send you a scan report 2 weeks after the card lands.

Category exclusivity

You're the only [your category] on the card. We won't put a direct competitor next to you. First come, first served.

14pt UV-gloss stock

Thicker than a business card. Doesn't bend in the mail. Color on both sides. Stands out in the bill pile.

Hyper-local

Only Manassas, Nokesville, and Bristow. We don't waste your money mailing to people who can't drive to your shop.

Pricing

Two slot sizes. Two ways to pay. Same exclusivity.

Sixteen total slots per card. One business per category. Subscribe monthly to lock your spot on every mailing — or pay per mailing as you go.

Single slot

Standard 3×4 inch ad on the 9×12 postcard

3×4 inch ad on a 9×12 inch postcard
Mailed via USPS to all 9,803 homes in zip 20112
Custom ad design + 2 free revisions
Free dynamic QR code with scan tracking
One business per category — no competitors
14pt UV-gloss card stock, full color both sides

Per mailing

$499

5¢ per home reached • One-time

Reserve Single — $499

Recurring monthly Save $50/mo

$449/mo

Locks your slot on every mailing

Subscribe Single — $449/mo

Double slot

2× the visibility — prime placement on the card

Twice the standard slot size — top-half placement
Mailed via USPS to all 9,803 homes in zip 20112
Custom ad design + 2 free revisions
Free dynamic QR code with scan tracking
One business per category — no competitors
Best slot for premium services (HVAC, roofing, real estate)

Per mailing

$849

8.5¢ per home reached • One-time

Reserve Double — $849

Recurring monthly Save $50/mo

$799/mo

Locks your premium slot every mailing

Subscribe Double — $799/mo

16 total slots per mailing 1 business per category ~9,803 homes per send

Common questions

Things people ask before they book.

What kind of ROI can I expect?

We sell exposure, not guaranteed leads. We can't promise a specific ROI — too much depends on your offer and how you handle calls. What we can promise is reach (9,803 homes) and tracking (scan reports on your QR code) so you can measure for yourself. Strong offers — like the Lehi Bakery's "free cookie, no purchase necessary" — typically generate same-day walk-ins. Weak offers — "10% off" — typically don't.

When does the next postcard go out?

We mail when the card is full or when the deadline hits, whichever comes first. Email us at kylevcrum@gmail.com for the current mailing's exact send date.

What if I don't have a logo or an offer ready?

We'll work with you. We have a swipe file of strong offers by industry — for example, plumber offers like "$29 sewer camera inspection (regularly $79)" or HVAC offers like "$49 duct-cleaning with any AC service." If you don't have a logo, send us your business name and we'll design something simple that works.

Who actually mails these?

USPS, via the Every Door Direct Mail (EDDM) program. We bundle the cards according to USPS specs and drop them off at the post office. You can verify the program at eddm.usps.com.

Why only 16 slots?

Two reasons. First, more than 16 ads on a 9×12 card looks cluttered and reduces engagement for everyone. Second, if we sold the same category twice, neither business would get the value of being "the only [category]" the homeowner sees. Scarcity protects your investment.

What's the difference between per-mailing and monthly?

Per-mailing is one card, one payment. Monthly is a recurring subscription that automatically locks your slot on every future mailing — and saves you $50/month vs. paying per mailing. Most repeat advertisers find that the same homeowners need to see them 2-3 times before calling, so monthly tends to outperform single shots.

Can I cancel after I sign up?

Monthly subscriptions: cancel anytime before the next mailing's design starts. Per-mailing reservations: full refund before design starts; small fee if you cancel after we've started designing; no refund once printed.

Is Old Town Postcard Co. a real business?

Yes. It's a Virginia-based small business operated by Kyle Crum out of the Manassas / Nokesville / Bristow area. You can reach Kyle directly at kylevcrum@gmail.com with any questions before you commit.

About

Who runs this.

PHOTO
SLOT

Kyle Crum

Owner — Old Town Postcard Co.
Manassas, Virginia · Serving 20112

Old Town Postcard Co. is a small, locally-operated business helping Manassas-area service providers get in front of homeowners who actually live nearby. Direct mail isn't fancy — but mailboxes still get checked, and a well-designed 9×12 card sticks around on the kitchen counter.

If you have questions before you reserve a slot, email me directly at kylevcrum@gmail.com. I read everything and reply within a business day.